Business Marketing

5 Reasons Website Traffic Is the Lifeblood of Small Business

Investment in websites and online marketing by small businesses has increased rapidly over the last five years. Business owners are coming to realize that with…

5 Ways Mobile Search Has Changed the Game for Local Businesses

We have become an instant gratification society. A lot of this is due to the convenience of the internet, and how it’s accessible from anywhere,…

Is PPC Advertising the Right Choice for Your Business?

Pay per click (PPC) advertising can be an incredibly effective way to increase exposure to your target audience and drive traffic to your website. PPC…

The 9 Questions About Online Marketing That You’re Dying to Ask

A lot of online marketing terms can seem like jargon to small business owners. Not only do a lot of these practices seem complicated in…

The 9 Fundamentals of a Successful SEO Strategy

SEO used to be about manipulating your website and its relationship with the other websites for the sole purpose of pleasing Google’s algorithm. In some…

5 Ways to Reduce Your Cart Abandonment Rate

Shopping cart abandonment is one of the most common roadblocks retailers experience when trying to increase their sales. According to Web Strategies, 59% of people…

8 Challenges Every Online Retailer Faces at Christmas

With the festive season fast approaching, ecommerce retailers are busy setting up and preparing their online shop for the Christmas blitz. 90% of online retailers…

Marketing Wisdom from Brands that ‘Get’ Content Marketing

(Includes 16 Actionable Takeaways that will Rock Your Content Strategy) Great brands have that uncanny knack of trail blazing best practices before others have even…

4 Lies Small Business Owners Tell Themselves to Avoid Ecommerce

Staying on top of the changes in an increasingly digital age is a challenge for most business owners, but eCommerce is one evolution of the…

5 Ways to Create an Authentic Ecommerce Experience

Ecommerce has, without doubt, become a highly competitive business environment. There are a lot of businesses in the marketing place, the larger players continue to…