Project Overview
MHIAA (Mitsubishi Heavy Industries Air-Conditioners Australia) undertook a comprehensive redevelopment of their website to reinforce their “Experts in Air” branding and elevate the overall customer experience. The redesign focused on optimizing site speed, enhancing navigation throughout the buying process, and updating the visual design to align with current standards. Goals were set to drastically reduce load times and bounce rates while increasing user engagement, making the journey from product discovery to purchase more intuitive and streamlined.
The website’s functionality was enhanced to simplify the access to product information, installer contacts, and quotation requests. Aesthetic updates included a cleaner design with lighter elements to improve the user experience. Additionally, SEO and keyword performance underwent a thorough review and enhancement. The user journey was meticulously refined, drawing inspiration from benchmarking against top competitors to better showcase products and facilitate comparisons. The success of the redesign will be measured by improved metrics such as faster website speeds, higher conversion rates, increased time spent on site, and better search engine rankings.
What made Magicdust stand out was that they had always been upfront and honest with us, but more importantly they really took pride in what they did and cared about delivering a high-quality product for us.