Web Design Adelaide

1. What’s on Your Products and Services Page?

47% of website visitors check out a company’s products/services page before looking at any other sections of the website. (Source: KoMarketing)

The product and services page is integral to a business. Almost half of a website visitors check out a company’s product and services page prior to viewing any other section of the website. This is key data, highlighting the importance of strong sales and messaging on these pages to pitch the businesses strengths and uniqueness. Assume that this is the only page they will look at and consider the information that is needed to communicate your brand, company, and products and services completely. It has become increasingly important to incorporate rich media into these pages, for example videos, images and graphs. These all help users with their buying decisions – to feel more comfortable and confident to purchase. Also ensure that the products/services page conveys a sense of trust and credibility.

2. Power of Reviews

82% of consumers trust a company after reading customer content. (Source: Demand Metric)

Users feel a lot more comfortable purchasing when they are aware of other customers experiences with a brand. Having a section on the website devoted entirely to reviews, or populating product pages with reviews at point to purchase, is integral to help unconvinced visitors become 100% comfortable with investing in a product or service. It’s a good idea to also automate the process of asking customers to review an item or service after it has been delivered. Sometimes this might need to be incentivised with a discount or exclusive offer. Gathering reviews is well worth it in the long run, to ensure that visitors feel comfortable making their first purchase and develop a sense of trust with the brand.

3. Load Speed Matters

Slow-loading websites cost retailers $2.6 billion in lost sales each year. (Source: Econsultancy)

It is so important to ensure that a website is optimised to load quickly so that visitors aren’t tempted to simply leave. It’s good practise to regularly check the analytics and ensure that page load times are within reasonable timeframes. Less than three seconds is ideal. Do not be tempted to ignore this element of your website optimisation, because it will cost in lost visitors and sales. The longer page load times are, the lower the conversion rates will be. Ensure that all images are optimised to load quickly and that social widgets and marketing plugins are minimised as they often bloat a website and slow its download speeds.

4. Quality of Design

48% of people cited a website’s design as the number one factor in deciding the credibility of a business.(Source: IronPaper)

In order to instigate trust with website visitors, ensure the website design has been tested with the target market for feedback on aesthetics and user experience. Include a wide range of people to see if they are engaged with the design and feel and that they can trust the brand from an initial impression.

5. Mobile Friendly

On an average, 8 out of 10 consumers would stop engaging with a website if its content doesn’t display properly on their device. (Source: Adobe)

Websites that are optimised for mobile, and are completely responsive, allow visitors to appreciate the design, follow calls to action and have the best chance at converting into paying customers. Remember that website usability and responsiveness is integral to Google rankings and that mobile is a high priority, or risk letting your website get left behind as more and more people view websites entirely on mobile devices.

Summary

These are 5 strong stats that on the surface may seem simple, however the impact is very measurable and once remedied and executed correctly will have a significant result on a website’s performance and success.