Project Overview
Stirring Change collaborated with Magicdust to update and redesign their website highlighting the launch of their new “What To Eat” program. Along with a detailed sales page designed to offer a compelling representation of their innovative approach to food and education. The web design was not just aesthetic, it needed to be based on a strong lead generation strategy.
With attention to the user experience and optimised for engaging the community, the redesign focussed on the following key initiatives: launching the “What To Eat” Program with lead generation and online program purchasing functionality, boosting subscriptions to their mailing list, increasing traffic to the blog and recipes section, having a stronger path to convert to social media follows, and building out ecommerce for digital book sales.
“Magicdust make the overwhelming tech side of my business stress-free and easy.”
“The ongoing, patient support we continue to receive is priceless.”