Get Smart Education collaborated with Magicdust to bring their very popular student services and products to a wider audience. Branding and positioning were the defining factors for Get Smart Education. The core business is the sales of their study books and they wanted to make it fast and accessible so busy students and parents find what they need. And at the same time use this website to showcase the other professional services provided through lectures, consulting and professional learning available to schools.
Magicdust defined the need to appeal equally to both target markets: students and school professionals. Ensuring all visitors could easily engage in the content that they were seeking, the website was designed to speak to each group directly. Woocommerce, Magicdust’s preferred ecommerce solution, was used on the the website to allow for online purchases of the exclusive hard copy books. Get Smart Education was happy with the outcome and has recently used the same design and functionality for their sister website www.businesscasestudy.com.au.
Magicdust has been amazing from start to finish. We are very happy with the end result. A great company and product.