Skip to main content

Important Small Business Website Statistics

Having an effective website and online marketing strategy is becoming essential for almost every small business.

The below statistics demonstrate that a large percentage of small business owners may still not realise the importance of investing on online. However these statistics also show they are planning on changing this behavior in the near future. The following stats demonstrate the latest trends for small business websites:

  1. In the US More than half (52%) of small business owners do not have a website  (E-Marketer, Barlow Researchers, U.S. Census Bureau, Jupiter Research)
  2. Only 26.1% of all  Businesses have a social media presence (
  3. Only 53% of small businesses have a website, but this has seen a growth of 8% since 2009. (E-Marketer, Barlow Researchers, U.S. Census Bureau, Jupiter Research)
  4. Cost concerns and the perception that their ‘business didn’t need a website’ are the most common reasons why small businesses don’t have a website. (E-Marketer, Barlow Researchers, U.S. Census Bureau, Jupiter Research )
  5. Most small business owners see their website as only providing general information (80%) and customer service (45%). (E-Marketer, Barlow Researchers, U.S. Census Bureau, Jupiter Research)
  6. A small percentage of business owners want more sophisticated functionality on their website like; capturing leads (35%) , selling online (30%) or scheduling appointments (15%) (E-Marketer, Barlow Researchers, U.S. Census Bureau, Jupiter Research)
  7. 82% of small business owners have said their main source of new business is referrals. (Constant Contact, 2013)
  8. 67% of businesses are using their website to market to their customers. (AT&T Small Business Technology Poll 2013)
  9. 66% of small businesses are maintaining or increasing spend on digital marketing. (AT&T Small Business Technology Poll 2013)
  10. 40% of small businesses plan to invest in their company website. More than any other online resource. (Hubspot)
  11. Just 35% of marketing executives say they can calculate the ROI of their marketing spend most or all of the time. 42% say they can calculate ROI only some of the time, rarely or not at all. (B2B Marketing)
  12. 49% of sites fail to comply with basic usability principles, and 50% of online sales are lost because visitors can’t find content. (Forrester 2012)
  13. 60% of local business websites don’t have their phone number on their site. (BIA Kelsey, 2012)
  14. 74.7 % of small business websites lack an email link on their home page for consumers to contact the business (BIA Kelsey, 2012)
  15. 93.3% of small business websites are not mobile compatible and will not render successfully on mobile devices or smartphones. (BIA Kelsey, 2012)
  16. 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. (Google Mobile Movement Study, 2011)
  17. 30% of small businesses with a web presence generate more than 25% of their revenue online (DBWebDoctor)
  18. WordPress is currently the most widely used CMS with 60.7% of the market share. (w3techs)
  19. More start  ups crash and burn each year than succeed with 8 out of 10 entrepreneurs failing with their first venture (Forbes & WallStreet Journal)
  20. 81% of consumers research a product online before buying (Retailing Today)

Important Small Business Website Statistics