Ways to Increase traffic to you website
An increase in traffic usually means an increase in business. We have come up with a few ways to increase traffic to your website or ecommerce-shopping cart.
Content – It is important to write quality content for you site. It is also important to update this content regularly as Google likes to see change and so do your customers. When developing you content it is important to use keywords that your customers may type into Google to get to your site. If you are stuck for keyword ideas try this great Keyword Suggestion Tool . Another good way to add relevant and quality content to your site is install a blog. Contact you web designer if you need help installing a blog
Send a Newsletter – Newsletters are a good way to remind your customers that your website still exists, and if the information in the newsletter is worth passing onto their friends they probably will, thus stimulating traffic to you site. It is a good idea to use email marketing software like constant contact or A webber
Get Involved – Find forums or groups relevant to your industry or website. Answer and post questions and be involved. Forum administrators do not like blatant advertising so answer and post questions and be involved. You can usually leave a link back to your site in you user profile. You can also subscribe to mailing lists and post comments and articles on websites like email universe
Run a Contest – Contests generate interest in your site especially if a good prize is on offer. Be sure to clearly define the rules, terms & conditions
Profile people or have a guest speaker on your website – You can interview key people and post the information on your site, alternately you can film the guest speaker and embed the video in your website. There is also software out there that you can conduct a live webcast or webinar on the website have a look at Web-Ex
On & Offline Advertising – We can’t speak highly enough of Google Ad Words, you can tailor a campaign to suit your target audience, however you can also advertise off line as well. Sky Writing, magazine and radio ads are all great way to get your website name out there however if you budget doesn’t allow for it think creatively. If you are selling education toys considering running an ad in the PTA newsletter, or delivering organic fruit and veggies maybe post an add at your local gym. You can also offer free products like stress balls or fridge magnets with you domain name emblazoned on it
Copying is not cheating – Don’t be afraid to check out your competition and see what they are doing. You can view the source code of a competitors website from most website browsers by clicking view>page source or source code. Have a look what they have written in the meta tags and descriptions how different are they to yours? Also study their offline marketing habits.
Check your Stats….Stat!!!! – Your website or ecommerce shopping cart should have inbuilt tracking software. Check with your web designer if you do not have this feature as it is imperative to staying informed. You should be able to see what customers are typing into your Google to get to your site. You may have to tweak your meta tags accordingly.