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• Make sure your ecommerce shopping cart content is optimised for you keywords. If you are selling jewellery online be sure to reference those keywords such as, ‘online jewellery stores’, ‘buy jewellery online’. If you need suggestions check out googles’ keyword suggestion tool. You can also optimise each product when you add it to your ecommerce shopping cart, by filling out the meta description and keywords for each product page.

Add a credible touch to your ecommerce website – You do not have to add personal photos of yourself, however you need to ensure that the customers know you are a real person and not a giant ecommerce conglomerate that will not return you phone calls.

There are gadgets on the internet that you can download for free where you can add on live chat, or you may want to consider adding some customer testimonials.

Other important information you will need to include in  your ecommerce shopping cart website:

• Giving the name and contact information for the owner of the site
  
• Telling a personal history of the business
  
• Showing pictures of your factory, office, semi-truck or anything else that makes your business real. If possible, give an online office or factory tour.
  
• Getting a secure security certificate and posting it on your site, and
  
• Posting a privacy policy, warranty information, and product testimonials
  
• Include an FAQ’s page
  

Make Your Ecommerce Shopping Cart Easy to Use - Be sure to organise your products and categories in a way that they can easily be found by your customers. Be sure to test it yourself.
Offer free shipping or a special offer. Don’t be afraid to offer gifts with purchases or free shipping, you can even set up ecommerce promo codes to allow customers to enter the code for a discount.